At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

Associate Creative Director, Design

Reporting to Executive Creative Director

Type Full-Time

Location Worli, Mumbai (Hybrid)

THE KIND OF WORK YOU'LL SHAPE

Some days it's a campaign key visual. Other days it's packaging or merch, a social series, an event experience, or something nobody's designed for yet. The medium keeps changing. The ask doesn't: take an idea and give it a shape people remember.

You'll work across brands at very different stages, some with tightly-guarded global systems already in place, some where the visual language is still being written. Both are part of the job.

ROLE

This role isn't about designing what you're told. It's about shaping what gets designed in the first place.





You'll bring sharp visual thinking to concepts as they're being built, get fluent fast in whatever brand you're on (guidelines already locked globally, or ones we're still defining), and figure out if a brief needs campaign thinking, social thinking, branding, or packaging and merch, sometimes all four.

This is a thinker-and-doer role. You'll come up with the idea and get hands-on to make it real.

WHAT YOU'LL DRIVE

Turn ideas into visual concepts across campaign, social, branding and packaging/merch, whatever the brief calls for
Get fluent in each brand's world quick: its guidelines, its references, its audience, whether that system is already locked globally or you're defining it here
Direct animated films/series or lead the design direction for shorter assets such as 10-second CTAs/ bumpers etc
Bring a sharp point of view on trends, tools and visual culture, and use it to push the work further
Brief/supervise freelancers o

📌 Associate Creative Director (Mumbai)
🏢 Kulfi Collective
📍 Mumbai