Brief Description - We are seeking a highly skilled Senior Specialist – SEO & GEO to join our Digital Marketing team.

This role is ideal for a results-oriented SEO professional with 10+ years of experience in Technical SEO, AI Search Optimization (GEO/AEO), Product SEO, and SEO Analytics within enterprise digital environments. The Senior Specialist will lead initiatives that improve organic growth, AI search visibility, and product discoverability across Zurn Elkay's global digital properties.

The position requires close collaboration with US Product Marketing, Web Development, Data, and Analytics teams to deliver technical SEO excellence, AI-search readiness, actionable business insights, and measurable performance improvements.

This role offers a unique prospect to help build the next era of search at Zurn Elkay from traditional SEO and organic discovery to AI-powered and generative search experiences.

Technical SEO & Website Optimization
• Lead technical SEO initiatives across enterprise websites by monitoring SEO health, conducting technical audits,



and prioritizing improvements that positively impact crawlability, indexation, rankings, and user experience.
• Manage and optimize Core Web Vitals, structured data, schema markup, canonicalization, redirects, XML sitemaps, robots directives, internal linking, website migrations, and technical implementation reviews.
• Partner with development and web teams to ensure SEO best practices are incorporated into AEM implementations, platform enhancements, site launches, redesigns, and migration activities.
• Utilize SEO platforms and auditing tools to identify, prioritize, and drive resolution of technical issues and opportunities impacting organic performance.

AI Search Optimization (GEO/AEO)
• Develop and execute strategies that improve visibility across AI-powered search platforms including Google AI Overviews, Microsoft Copilot, ChatGPT, Gemini, and emerging answer engines. • Drive Generative Engine Optimizati

📌 Sr Search Engine Optimization Specialist (Hyderabad)
🏢 Zurn Elkay Water Solutions
📍 Hyderabad