Job role: Visual designer
Department: Brand & growth
Job Experience: 5+ years
Location: Mumbai HQ

About The Hosteller

The Hosteller started in 2015, when backpacker hostels weren't a category in India yet. Seventy-plus properties later, we're the country's largest self-operated hostel chain — and we've never really sold beds. We sell the common room at 11pm, the trek someone talks you into, the table that had four people and now has seven. Belonging is the product. The whole brand runs on one line: go meet your people.

Role overview

Carry the visual layer the content engine runs on, and use AI to make one designer produce what a team used to. Content is The Hosteller's primary acquisition channel, not a support function. The studio ships every day across 75 hostels, and most of what ships needs a designed surface on it.

The volume is beyond what any designer can hand-make, so this seat is expected to build the workflows that close the gap: AI generation for imagery and variants, and automations that take the repetitive work off the desk entirely.





The brand system is set by the senior designer. This role applies to it, and owns how rapid and how far it can be applied. The measure is not how many files you made, but how much output the system can produce with you in it.

Responsibilities

Design output

Design social graphics, carousels, story frames and static assets at volume
Build campaign key visuals and launch assets in support of the senior
Produce decks, collateral and property-level assets to the system already set
Adapt one idea across every format and aspect ratio it needs to run in, without the idea weakening

AI and automation

Use current AI image and design tools (Midjourney, Firefly, Nano Banana, Seedream, Flux, Photoshop generative) for imagery, variants, extends, clean-ups and concepting, and keep the output on-brand
Build automations and agent workflows that remove repetitive design work: bulk resizing and reformatting, property-level and langua

📌 Visual Designer (Mumbai)
🏢 The Hosteller
📍 Mumbai