Employment Type: Full Time | On-site
Location: Trivandrum, Kerala
Experience: 1 - 3 yrs
Company Description
Codifys Digital Solution Pvt Ltd is a full-service digital marketing agency based in Trivandrum, Kerala. We specialize in SEO, web design and development, graphic design, content writing, and digital marketing services. Our dedicated team of experts works together to deliver innovative, results-driven solutions that help businesses grow and succeed online. Whether you're a startup or an established brand, Codifys is your trusted partner for impactful digital transformation.
Role Description
This is a full-time on-site role for a Search Engine Optimization (SEO) Executive located in Trivandrum. The SEO Executive will be responsible for day-to-day SEO tasks, including keyword research, on-page optimization, and link building. You will also conduct SEO audits, analyze website performance, and develop strategies to increase organic traffic.
Collaboration with the digital marketing team to enhance the overall search engine visibility of the client's websites will be essential.
SEO Specialist Responsibilities:
· Conducting in office and off-site analysis/audit of web SEO competition.
· Using Google Analytics to conduct performance reports regularly.
· Creating high-quality SEO content.
· Leading keywords, keyword gap research, and optimization of content.
· Keeping up-to-date with developments in SEM.
· Develop and implement AEO (Answer Engine Optimization) strategies to improve visibility in AI-powered search results and featured snippets.
· Optimize website content for GEO (Generative Engine Optimization) to increase discoverability in AI search platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
· Create structured, intent-driven content using schema markup, FAQs, and semantic SEO techniques.
· Monitor AI search performance and adapt content strategies based on evolving search engine and generative AI algorithms.