Role Rural Activation Manager - GT Location Bangalore Reporting Head - Rural Channel Promotional Activities and BTL Planning Implementation - Plan rural activation campaigns and promotional activities to create brand awareness generate demand and drive product trials in line with AOP within allocated BTL budget - Coordinate with customer marketing team on schemes crafted for the branch in rural channels - Coordinate with marketing team to develop effective communication materials for rural markets - Collaborate with internal sales teams agencies and vendors to ensure seamless execution of the activation plans - Provide clear guidelines product knowledge and key messages to ensure consistent brand representation and effective communication Current product launches - - Collaborate with customer marketing team in planning new product launches in rural markets - Drive the implementation of the new product launches in rural markets in accordance to the plan w r t visibility criteria distribution targets trade and incentive schemes - Ensure communication adherence to SOPs relating to new product launches across the sales team Market Intelligence and Gap analysis - Gather market intelligence related to competition activities plans to improve sales and distribution in rural markets - Evaluate gaps and challenges w r t competition activities partner with central teams to arrive at actionable solutions - Cascade specific action plans w r t rural channel activations to field teams for implementation IT initiatives GTM implementation - - Drive the implementation of IT agenda within the rural channel track the usage of IT infrastructure tools and resolve issues - Devising and implementation of alternate Rural GTM strategy as per laid out framework Performance Management - Track and analyze the performance of activations and campaigns using relevant metrics and tools - Evaluate the impact on brand visibility consumer engagement and topline improvement - Provide insights and recommend