JOB PURPOSE The Marketing Data Analyst is responsible for analyzing marketing data to support data-driven decision-making, measure the impact of marketing activity, uncover trends, and provide actionable insights to inform marketing strategy. The role will also be accountable for marketing data governance, including DPDP compliance, end-to-end management of data partner, and building a compliant customer data acquisition strategy for South Asia. KEY ACCOUNTABILITIES Data-Driven Insights & Strategy · Partner with marketing, product, and sales teams to understand business objectives and convert them into analytical requirements. · Measure and evaluate marketing campaign effectiveness, impact, and ROI across channels. · Analyze customer and campaign data to identify trends, risks, and opportunities. · Translate data insights into explicit, actionable recommendations through dashboards and reports. Customer Data Acquisition Strategy · Envisage, build, and execute the customer data acquisition strategy for South Asia to systematically grow the marketing database.



· Define data sourcing approaches, acquisition channels, and targeting strategies to enhance marketing reach and effectiveness. · Ensure customer data acquisition activities adhere strictly to regulatory and data privacy frameworks, including DPDP. · Continuously optimize acquisition strategies to improve data quality, relevance, and usability for marketing activation. Data Harvest Agency Management · Manage the appointed data harvest agency end-to-end, including payment processing, scope definition, and ongoing engagement. · Own agency deliverables, timelines, quality standards, and performance tracking. · Ensure agency processes, sourcing methods, and outputs comply with regulatory, privacy, and internal governance standards. · Serve as the primary point of contact for issue resolution, reviews, and continuous improvement with the agency. DPDP Governance & Data Compliance · Lead execution of DPDP governance acros

📌 Marketing Data Analyst (Rohtak)
🏢 Sage
📍 Rohtak