Job Description Job Description - We are in search of a results-driven Performance Marketer to join our agile
/n team. As a Performance Marketer, you'll combine creativity with analytical acumen
/n to leverage digital channels, ensuring optimized ROI on our marketing campaigns.
/n Your chief goal will be to implement, manage, and optimize advertising campaigns
/n that drive results. If you are passionate about data-driven decision-making and
/n have a knack for understanding the digital consumer journey, then this is for you.
/n Job Type: Full time
/n Age: 22 - 26 years
/n Location: Bangalore
/n Academic Qualification: Any Graduate
/n Preferred Experience: 1 to 2 years of experience in paid marketing
/n Responsibilities-
/n • Audience Profiling: Deeply understand our target audience to ensure
/n campaigns are tailored for maximum resonance and eectiveness.
/n • Strategic Campaign Planning: Carry out digital marketing plans, allocating
/n budgets eciently across various channels.
/n • Asset Development: Collaborate with the content & design team to ensure
/n timely creation of high-quality, optimized digital assets tailored for each
/n campaign.
/n • Campaign Launch: Execute and manage the launch of campaigns across
/n multiple platforms.
/n • Continuous Optimization: Monitor campaign performance in real-time and
/n adjust strategies as needed to ensure KPIs are met or exceeded.
/n Skills and Knowledge-
/n • Deep knowledge of key digital platforms like Meta Ads and Google Ads, with
/n the ability to leverage their advanced features for optimal campaign
/n performance.
/n • Demonstrated experience in both B2B and B2C campaigns.
/n • Ability to dissect campaign data, extracting valuable insights and
/n recommendations for improvement.
/n • Handle significant ad budgets, with a threshold of at least Rs 25 lakhs spend
/n per month.
/n • Comprehensive understanding of Meta and Google ad dashboards, ensuring
/n best practices are applied and maximum value is derived.
/n