4 Key Result Areas Write the key results expected from the job and the supporting actions for each of these key result areas For a majority of jobs typically there could be 4- 7 key result areas - Maximum 10 KRAs can be updated Key Result Areas Max 1325 Characters Supporting Actions Max 1325 Characters Branch Sales Market Penetration Management Defines the branch strategy to drives sales and achievement of targets in terms of product mix customer segments channel distributor mix and budgets for marketing lead generation initiatives Sets business targets for self and RMs SRMs in the team and works towards achievement of the same Identifies business growth opportunities in the region in terms of channel partners and key customer segments and directs RMs SRMs towards tapping these opportunities Engages with Channel partners DSAs and other distributors to understand the proposals submitted and extract critical supporting documentation Increases branch revenues through solid focus on cross-selling initiatives innovative product mixes Enables and drives contests marketing campaigns to spread brand and product awareness and expand business volumes for the branch Monitors and achieves target book size through the above activities Branch Profitability Management Ensures achievement of branch book size revenues NII PF targets from direct channel sales by aligning sales actions with branch business strategy Maximizes profits by ensuring targeted fee income effective cost management Ensures branch budgets are adhered to and optimally utilized for maximum returns Distribution Expansion Operations Monitors local market trends and competitive offerings identifies opportunities for distribution expansion for the branch Engages regularly with key channel partners develops consistent touch points with them to enable quicker and better customer connectivity Devises a strategy to enable branch channel partners through knowledge sharing via engagement programs sales training in order t

📌 Abfl-area Sales Head-sme Em-udaipur
🏢 Aditya Birla Group
📍 Udaipur