Job Summary:

We are seeking an experienced and strategic Launch Planning Manager - Gastro to oversee the management of innovative pharmaceutical assets within Dr Reddy's newly launched Incubation cluster.

This individual will be responsible for leading and driving the product lifecycle from ideation through commercialization of cutting-edge assets within the therapy space of "Gastro"

The key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch.

Key Responsibilities:

Innovative Asset Product Strategy & Roadmap:

Develop and manage the product strategy and roadmap for an innovative asset(s).

Lead market research and analysis to identify market needs, competitive dynamics, and growth opportunities for new products.

Define product vision, positioning, and value proposition in collaboration with key internal stakeholders (R&D;, COE marketing, sales, medical affairs).

Ensure alignment between product development efforts and overall company objectives.





Innovative Asset Product Lifecycle Management:

Oversee all aspects of the product lifecycle, including product planning, development, launch, and post-launch management of the cutting-edge asset.

Work closely with R&D; and regulatory teams to ensure products meet all regulatory requirements and are positioned for successful approval and launch.

Develop and execute go-to-market strategies, including pricing, distribution, and market access plans.

Monitor product performance and market feedback to make data-driven adjustments to product strategy and execution.

Cross-Functional Collaboration:

Lead cross-functional teams (marketing, R&D;, sales, COE, commercial excellence, regulatory, medical) to ensure cohesive product development and commercialization strategies.

Serve as the primary product champion, communicating product strategy and vision to internal teams, senior management, and external stakeholders.

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📌 Launch Planning Manager (Gpo)
🏢 Dr. Reddy's Laboratories
📍 Gpo