Job Description Job Title: Key Account Manager
Segment: Surgical Ophthalmology (Intraocular Lens Portfolio)
Division: Chain of Hospitals
HQ: Delhi
Covering Area: Part of Delhi & Entire UP
Experience Required: 5–10 Years
Industry Preference: Ophthalmic-Surgical / Ophthalmic-Pharma
Role Objective:
~ A key objective of this position is to drive sales growth by retaining and expanding relationships with selected key accounts , encouraging repeat purchases and brand loyalty, and increasing the usage and upgrades of current product lines and wallet share.
Role & Responsibilities:
Customer Relationship Management: Build and maintain strong relationships with customers to encourage repeat purchases and enhance brand loyalty.
Sales Execution: Execute sales strategies to increase wallet share of existing customers by promoting upgrades and increasing usage.
Product Focus: Drive sales of the current product line, including Genesis, Toric, Multifocal, and EDOF lenses.
Account Management:
Work on increasing wallet share in existing active accounts by identifying opportunities for upgrades and additional purchases.
Lead Generation: Utilize marketing leads generated from existing active customers to drive sales and upgrades.
Sales Targets: Own and achieve sales targets for existing business and upgrades.
Sales Operations: Handle bundling of products, commercial selling and building customer relationships.
E-commerce & Feedback: Manage e-commerce activities, collect customer feedback and implement improvements to enhance customer satisfaction.
Collection & Evaluation: Oversee sales collections, upgrade evaluations and ensure timely and accurate reporting.
Functional Skills Required:
Sales & Marketing Expertise: Solid knowledge of sales techniques, marketing strategies and customer relationship management.
Product Knowledge: Deep understanding of the product lines and their applications in the biotech field.
CRM Proficiency: Experience with CRM software and sales tools for tracki