Overview About the Capability The Tech Strategy Enterprise Solutions - Consumer Capability at PepsiCo drives personalization at scale globally by leveraging best-in-class technology stack The team elevates consumer engagement through Salesforce Marketing Cloud Data Cloud MCP and Service Cloud enabling targeted campaigns and loyalty initiatives for Salesforce Marketing Cloud Architect The Salesforce Marketing Cloud Architect drives business transformation by leveraging Salesforce s capabilities including AI tools such as Einstein and Agentforce as well as Data Cloud Marketing Cloud and Personalization to align with PepsiCo s strategic vision This role focuses on identifying prioritizing and implementing best in class solutions By promoting collaboration and sharing knowledge of Salesforce features the lead ensures the platform s full potential is realized fostering a culture of continuous improvement alongside the DevSecOps team This involves facilitating collaboration between multiple stakeholders and empowering stakeholders with knowledge of the latest Salesforce innovative features Responsibilities Create and implement a Salesforce Marketing Cloud technical design and road map that aligns with organizational goals focusing on identifying disruptive ideas and solutions through Salesforce Platform to drive business value realization Act as SME to Developers business stakeholders and DevSecOps teams ensuring effective communication and alignment on innovation initiatives Planning and execution of proof of concepts PoCs to pilot current capabilities of Marketing Cloud including Agentforce and Einstein AI features with minimal risk to business continuity Collaborate with key stakeholders to gather insights understand their needs and help influence executive leadership to secure buy-in for innovation projects co-driving value creation Educate support business stakeholders on the latest Salesforce AI based features and best practices empowering them to innovate and leverage