Head of Marketing - Fintech Payments Location Mumbai Experience 12-20 years Role Overview The Head of Marketing will lead all marketing branding and growth initiatives across global fintech and payments business lines This role requires deep expertise in fintech EMI BaaS payments acquiring issuing remittance wallets and digital-first communication The candidate will build the marketing organisation from zero own the global marketing strategy and drive both B2B and B2C growth across India EU UAE and international markets Key Responsibilities 1 Brand Strategy Positioning Develop and own brand positioning for fintech EMI BaaS PSP and payments products Create brand architecture messaging frameworks and communication guidelines Build institutional credibility through case studies enterprise collateral and brand storytelling Ensure compliance-friendly regulation-aligned communication across all channels 2 Digital Marketing Growth Lead digital acquisition across Google Meta LinkedIn industry networks programmatic and other performance channels Manage funnel optimisation and analytics CAC LTV ROAS MQL SQL retention and conversion metrics Implement CRM automation nurturing workflows retargeting WhatsApp automation and marketing journeys Oversee SEO content optimisation and high-performing product landing pages 3 B2B Lead Generation Demand Generation Build structured inbound demand generation for enterprises PSPs NBFCs fintechs and payment companies Develop Account-Based Marketing ABM strategies for high-value enterprise targets Create sales enablement assets including pitch decks case studies playbooks one-pagers and solution collateral Partner closely with sales to convert MQLs into qualified enterprise opportunities 4 Product Marketing Translate complex fintech EMI acquiring issuing crypto PSP and BaaS products into easy value-driven messaging Lead GTM strategies for issuing acquiring vIBANs wallets remittance payouts and payments infrastructure products Build product sh

📌 Head Of Digital Marketing- Fintech (Mumbai)
🏢 Crescendo Global
📍 Mumbai