13 Aug
|
WinnerBrands
|
Ghaziabad
13 Aug
WinnerBrands
Ghaziabad
Location: Delhi, NCR Experienc: 7+ YOE Industry: Food / Clean Label / Social first Brands Role : Full-time About the Company A rapid-growing clean-label snacking brand building healthier food choices for modern consumers and families. Founded in 2021, the brand focuses on creating better-for-you snacks made without refined sugar, maida, palm oil, preservatives, or artificial additives. About the Role We looking for a Brand Head who understands how modern brands grow through strong storytelling, sharp positioning, and high-quality content. This role is ideal for someone who can combine strategic brand thinking with hands-on execution across content, campaigns, and digital channels. You’ll lead the overall brand narrative, build content-led growth initiatives, and ensure consistency across every customer touchpoint. We’re looking for someone who understands internet culture, consumer behavior, and how to create content that people actually engage with.
Key Responsibilities ● Own and drive overall brand strategy and positioning ● Build and execute content-led marketing campaigns across digital platforms ● Lead content strategy across social media, performance creatives, website, email, and community channels ● Develop a distinct brand voice and ensure consistency across all communication ● Work closely with founders, design, growth, and product teams to align brand and business goals ● Manage content calendars, campaign planning, launches, and partnerships ● Identify trends, cultural moments, and consumer insights to create relevant brand communication ● Oversee creative production including copy, video concepts, social storytelling, and campaign messaging ● Track brand performance metrics and optimize campaigns based on insights and engagement data What We’re Looking For ● 7+ years of experience in brand marketing, content, or consumer marketing roles ● Strong understanding of content strategy and storytelling across digital platforms ● Hands on experience with video &
📌 Head of Brand | Consumer-FirstC Nutrition Brand (Ghaziabad)
🏢 WinnerBrands
📍 Ghaziabad