Digital Media Planning - Senior Manager (Immediate Joiners Preferred)

Seniority Level: Senior Level (5-8 Years)

Position Summary

You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an creative approach: in use of media, exploration of new forms of communication, research, presentation techniques.

Key Responsibilities

Client Relationship Management
- Serve as the strategic partner and primary point of contact for senior client stakeholders
- Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals
- Build and nurture long-term client relationships rooted in trust, performance, and value delivery
- Translate business challenges into innovative and actionable media plans

Business Growth & Innovation
- Identify and pursue upsell and cross-sell opportunities to expand the agency’s scope with existing clients




- Develop and present new media-led proposals that add value and strengthen client partnerships
- Collaborate with the leadership team on pitches and business development initiatives
- Contribute actively to revenue growth and agency profitability

Media Strategy & Planning
- Lead development and implementation of integrated media strategies tailored to client objectives
- Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency
- Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation
- Drive real-time campaign optimizations, balancing performance and creativity

Campaign Excellence
- Oversee execution of end-to-end media planning and buying deliverables
- Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses
- Guide teams through milestone presentations and high-impact campaigns
- Partner closely with an

📌 Senior Media Strategy Lead (Mumbai)
🏢 INTERACTIVE AVENUES
📍 Mumbai