Company Description Visa is a world leader in payments technology facilitating transactions between consumers merchants financial institutions and government entities across more than 200 countries and territories dedicated to uplifting everyone everywhere by being the best way to pay and be paid At Visa you ll have the prospect to create impact at scale tackling meaningful challenges growing your skills and seeing your contributions impact lives around the world Join Visa and do work that matters to you to your community and to the world Progress starts with you Key Responsibilities Marketing Data Pipeline Development Build and maintain data pipelines using PySpark in Hadoop environments to extract transform and load marketing data from internal and external platforms First Party Measurement and Experimentation Support A B testing incrementality testing and geobased experiments to measure true marketing lift prepare and maintain data pipelines for attribution modelling and related CRM and CDP Analytics Manage data flows between CRM systems and Customer Data Platforms build audience segments support personalization efforts and maintain unified customer profiles Data Quality and Governance Develop data quality frameworks with automated validation checks and anomaly detection ensure data accuracy and support privacy compliance requirements GDPR CCPA Analytics and Reporting Create automated workflows for campaign reporting and marketing performance dashboards build analytics tools that provide insights into customer acquisition ROI and campaign effectiveness Cross functional Collaboration Partner with Marketing Insights and Analytics team Data Science and other functions to translate requirements into technical solutions define audience segmentation and measurement requirements for campaign delivery This is a hybrid position Expectation of days in office will be confirmed by your hiring manager Qualifications Bachelors or Masters degree in Computer Science Experienc

📌 Marketing Analyst(data Engineer) (Bengaluru)
🏢 Visa
📍 Bengaluru