A Job Purpose The Design Creative Lead is responsible for shaping and evolving the brand s visual identity design language and creative expression across all content and campaign touchpoints This role blends hands-on design craft with creative leadership ensuring the highest standards of visual storytelling consistency and innovation Partnering closely with copy leads strategists content producers and social teams the Design Creative Lead drives integrated creative concepts that inspire engage and deliver business impact across global markets B Key Accountabilities Creative Design Leadershipo Define and champion the brand s global visual identity ensuring consistency across all channels and markets Lead the conceptualization and design of multi-channel campaigns digital content social media assets brand experiences and internal communications Partner with the Copy Creative Lead to develop integrated ideas that combine powerful visuals with compelling narratives Ensure all design outputs are aligned with brand strategy audience insights and business goals Elevate the creative standard by pushing for innovation in visual storytelling formats and technologies Brand Identity Governanceo Evolve and maintain the brand s design systems toolkits and style guides Ensure visual consistency across global regional and local executions Develop scalable templates and frameworks for use by in-house teams and external agencies Act as a brand guardian balancing creative innovation with adherence to core identity principles Digital Social Media Focuso Create visually compelling platform-native assets for social and digital channels Partner with social media teams to explore recent design formats such as short-form video graphics AR filters interactive assets and motion graphics Ensure design solutions are optimized for performance engagement and accessibility Stay ahead of design and digital trends applying emerging visual styles and technologies where relevant Collaboration Cross-Funct

📌 Senior Manager (Gurugram)
🏢 Air India
📍 Gurugram