Job Profile: Sales Director – West Africa (Lubricants) Location: West Africa (preferably based in a key regional hub such as Lagos, Accra, Abidjan, or Dakar) Reporting To: Regional Director / Vice President – Africa Direct Reports Country Sales Managers, Key Account Managers, Distributor Managers, Technical Sales Engineers, and Sales Support Teams (as applicable) Position Summary The Sales Director – West Africa is responsible for driving profitable growth, market share expansion, and strategic customer development across the West African region for the company's lubricant business. The role will lead sales strategy execution, distributor network management, key account development, channel expansion, and commercial excellence initiatives across automotive, industrial, mining, power generation, marine, transport, and other lubricant-consuming sectors. The incumbent will be responsible for achieving revenue, volume, margin, and market penetration targets while ensuring strong customer relationships, operational efficiency, and compliance with company policies.



Key Responsibilities Business Growth & Strategy * Develop and execute the West Africa lubricant sales strategy aligned with corporate objectives. * Deliver annual sales volume, revenue, gross margin, and profitability targets. * Identify new business opportunities, emerging markets, and growth segments. * Develop market-entry and expansion plans for recent territories and channels. * Monitor competitor activities, pricing strategies, and market trends. Sales Leadership * Lead and motivate regional sales teams to achieve business objectives. * Establish clear KPIs and performance management systems. * Conduct regular sales reviews and pipeline assessments. * Build a high-performance sales culture focused on accountability and results. * Coach and develop sales managers and key commercial personnel. Distributor & Channel Management * Develop and manage distributor networks across West Africa. * Evaluate distributor

📌 Sales Director – West Africa (Nagpur)
🏢 Sperton Global AS
📍 Nagpur