Role Overview

The Creative Lead – Western Wear will define and drive the creative vision, textile innovation, and product development strategy across men’s, women’s, and kids’ western wear categories .

The role translates brand ethos, craft heritage, and contemporary trends into commercially viable collections , ensuring alignment with merchandising strategy, costing targets, and business objectives .

The position leads a cross-functional team of textile designers, fashion designers, and product development merchants , guiding the entire process from conceptualisation and trend direction to range development, costing alignment, jury presentation, and final product handover for production and launch .

Position Objective
- Provide creative leadership and strategic design direction for the western wear categories.
- Drive cutting-edge textile and apparel design development aligned with Fabindia’s craft heritage and market positioning.
- Ensure commercially successful collections through strong range planning, costing discipline, and trend relevance .




- Lead end-to-end design processes , including concept development, sampling, range presentation, and production handover.
- Manage and mentor design and product development teams to deliver high-quality, timely collections.

Key Responsibilities

1. Creative Direction & Trend Strategy
- Define the seasonal creative vision for western wear across categories.
- Lead trend research including colour, fabric, silhouette, craft, and surface development trends.
- Translate fashion trends and indigenous craft narratives into relevant seasonal themes.
- Develop seasonal design strategy documents outlining concept, colour palette, materials, and styling direction.
- Ensure creative consistency across all product categories while maintaining brand identity.

2. Market & Consumer Insights
- Conduct market visits and competitor mapping to understand product positioning and design opportunities.
- Analyse consumer behaviour, sales fe

📌 Creative Lead (Faridabad)
🏢 FABINDIA
📍 Faridabad