Title - Content and Media Lead Location : Gurgaon Role Type : Full-time Reporting : Marketing Leadership Experience Range : 5 -8 Years Brand overview: A fast-growing D2C beauty brand building clean, salon-grade haircare products intentionally formulated for Indian hair types, weather, and habits. The brand is deeply rooted in culture and self-expression, with a strong belief in building relevance through organic content, community, and storytelling rather than traditional advertising. Role overview: As Content and Media Lead, you will build and scale the brand’s media arm focused on organic content and culture-first IPs. This role is for someone who lives on the internet, spots cultural shifts before they trend, and is excited by the mandate of creating bingeable, memorable content that people actively choose to engage with. The objective is not to explain or sell products, but to integrate the brand into culture through content people watch, discuss, share, and return to, creating associations well beyond functional product benefits.



Think building content ecosystems and IPs that feel closer to Red Bull than traditional consumer brand playbooks. Job Requirements: Organic content strategy and IP creation Shape the overall organic content strategy across platforms Create, scale, and evolve multiple short-form and long-form content IPs Ensure content is culturally relevant, bingeable, and conversation-worthy Content production and partnerships Work with production partners across different scales and budgets Collaborate with creators, media partners, and platforms to co-create or sponsor IPs Manage multiple content experiments simultaneously in a rapid-paced environment Culture integration and brand expression Help the brand integrate authentically into culture through content Build properties audiences remember and return to, beyond product storytelling Level up brand-owned social pages to reflect a strong, cohesive content POV Mandatory skills: Minimum 5 years of exp

📌 Content and Media Lead at Indias Leading Personal CareBrand (Yamuna Nagar)
🏢 WinnerBrands
📍 Yamuna Nagar