Create and optimize content for websites, blogs, and social media channels to drive engagement and traffic.
- Plan and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Perform keyword research and implement on-page/off-page SEO strategies to improve search rankings.
- Analyze campaign performance using tools like Google Analytics and provide data-driven insights for improvement.
- Collaborate with the creative team to ensure marketing content aligns with brand messaging and visual identity.
- Stay updated with the latest digital marketing trends, tools, and algorithm changes.