1. Revenue Generation (Primary)
- Acquire and close ads in categories like:
- Government tenders & e-procurement notices
- Legal notices (court, property, public notices)
- Bank auctions / SARFAESI notices
- Recruitment advertisements
- Corporate statutory notices
- Drive monthly billing targets (initial focus: ₹2-5L/month ramp-up)
2. Gatekeeper Relationship Building (Critical)
Build and manage relationships with:
- Media buying agencies
- Legal notice brokers
- Bank legal panel firms
- Tender consultants
- PSU / Government ad agencies
- Company secretaries & compliance firms
This is the #1 success factor for this role.
3. Pipeline & Deal Management
- Maintain a structured pipeline of recurring ad sources
- Follow up on ongoing tenders, auctions, and legal cycles
- Ensure repeat business (high LTV accounts)
4. Market Intelligence
- Track:
- Which agencies are placing ads where
- Competitor publications pricing & positioning
- Upcoming tenders / auctions / recruitment cycles
- 1-5+ years in print media ad sales / media buying / agency side:
- Robust network with at least one:
- Ad agencies
- Legal notice ecosystem
- Government / PSU advertising
- Comfortable with B2B relationship-driven sales
Good-to-Have
- Experience in compliance-driven ads (not retail ads):
- Understanding of newspaper circulation & rate cards:
- Existing book of clients / agency connects