Location: Bangalore Experience: 2–5 years Function: Marketing / Strategy / New Business Initiatives About the Brand A leading B2B food ingredients company at the forefront of customized taste, nutrition, and innovation solutions for some of the largest food and beverage brands in India and global markets. The organization is driven by consumer insights, category-first innovation, and future-forward product development. About the Role The New Initiatives Manager will lead strategic growth opportunities across emerging categories, innovation-led business opportunities, and whitespace market expansion. This role will be responsible for identifying high-potential trends, building category stories, developing GTM frameworks, and driving cross-functional execution across Sales, R&D;, and Marketing. The ideal candidate should be equally strong in consumer insighting, category strategy, innovation pipeline development, and stakeholder collaboration . Key Responsibilities Category Growth & Opportunity Mapping Identify emerging trends, whitespace opportunities,



and current growth categories within food ingredients and food service ecosystems Conduct in-depth market, competition, and customer research to identify unmet needs Build strategic growth roadmaps for new initiatives and innovation-led categories Evaluate market attractiveness, scalability, and commercial potential Innovation Pipeline Development Work closely with R&D; and commercial teams to build a robust innovation pipeline Translate market insights into actionable product concepts and innovation briefs Drive customer-led innovation opportunities for strategic accounts Ensure timely movement of ideas from concept to pilot to launch Go-To-Market & Story Building Develop compelling category stories, concept narratives, and innovation decks Build GTM toolkits, sales enablement materials, and pitch frameworks Support customer innovation days, strategic presentations, and business reviews Create positioning frameworks for new

📌 Assistant Marketing Manager – New Initiatives (Vijayapura)
🏢 WinnerBrands
📍 Vijayapura