We are looking for an experienced Paid User Acquisition / Performance Marketing qualified with 3-5+ years of hands-on experience in scaling iOS/mobile apps through paid acquisition channels.

Key Responsibilities
- Manage and optimize Paid User Acquisition campaigns across:
- Google Ads
- Meta Ads
- Apple Search Ads (ASA)
- Plan and execute ROAS-focused campaigns with a strong focus on ROI and profitable user acquisition.
- Monitor campaign performance, optimize budgets, creatives, targeting, and bidding strategies.
- Track the complete user journey and measure ROI/ROAS using tools such as Firebase, RevenueCat, AppsFlyer, or other MMP/analytics platforms.
- Analyze user acquisition, conversion, retention, revenue, CAC, LTV, and ROAS.




- Scale campaigns while maintaining target performance and profitability.

Required Experience
- 3-5+ years of hands-on experience in Paid User Acquisition / Performance Marketing.
- Strong experience managing Meta Ads, Google Ads, and Apple Search Ads.
- Strong understanding of ROAS, CAC, LTV, retention, and app monetization metrics.
- Experience with Firebase, RevenueCat, AppsFlyer, or similar MMP/attribution tools.
- Ability to independently manage and optimize paid acquisition campaigns.

Work Location: In person

📌 Paid User Acquisition Manager (Sahibzada Ajit Singh Nagar)
🏢 iApp Technologies
📍 Sahibzada Ajit Singh Nagar