Job Summary

Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube, and Remarketing).
- Develop and manage Meta Ads campaigns (Facebook & Instagram) for lead generation and brand awareness.
- Conduct keyword research, audience analysis, competitor research, and campaign planning.
- Monitor campaign performance and optimize bidding strategies, ad copy, targeting, and budgets to achieve KPIs.
- Implement and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, and Meta Pixel.
- Perform A/B testing on ads, landing pages, and audience segments to improve campaign performance.
- Prepare daily, weekly, and monthly performance reports with insights and recommendations.
- Manage advertising budgets efficiently while maintaining target CPA, CPL, ROAS, and ROI.
- Coordinate with SEO, Content, Graphic Design, and Web Development teams to improve campaign effectiveness.
- Stay updated with Google Ads and Meta Ads platform changes, industry trends,



and best practices.

Required Skills:
- 4-5 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Solid knowledge of Google Ads, Meta Business Manager, GA4, GTM, Google Search Console, and conversion tracking.
- Experience in lead generation campaigns with measurable business results.
- Excellent understanding of keyword research, audience targeting, bidding strategies, Quality Score, CTR, CPC, CPA, CPL, ROAS, and ROI.
- Strong analytical, reporting, and problem-solving skills.
- Experience in managing high-budget advertising campaigns.
- Excellent communication and team collaboration skills.

Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Google Analytics certifications are preferred.

Preferred Experience
- Experience managing campaigns for Real Estate, Business Setup, Corporate Services, or B2B industries.
- Experience wi

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