Digital Marketing Engineer:
- About the Role:
- Key Responsibilities:
- Performance Marketing
- Plan, execute, monitor, and optimize Google, Meta, LinkedIn, YouTube, Display, and ChatGPT Ads.
- Manage budgets, targeting, bidding, audiences, creatives, and conversion tracking.
- Track and optimize CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.
- Conduct A/B testing and continuously improve campaign performance.

SEO & Organic Growth
- Handle technical, on-page, and off-page SEO.
- Conduct keyword, competitor, search-intent, and content-gap research.
- Monitor rankings, traffic, indexing, Core Web Vitals, technical SEO, and conversions.
- Work with content and engineering teams on SEO improvements.

Analytics & Reporting
- Manage GA4, GTM, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
- Build and maintain marketing dashboards using Looker Studio, Power BI, Excel, or Google Sheets.
- Analyze the complete funnel from impression lead qualified lead customer.
- Provide actionable insights on campaign performance, ROI, attribution,



and conversion.

Lead Generation & Conversion
- Drive high-quality lead generation and optimize acquisition channels.
- Analyze MQL SQL Prospect Customer conversion.
- Work with Sales/Business teams to improve lead quality and conversion rates.

Marketing Automation & AI
- Build/optimize workflows for lead routing, reporting, alerts, data sync, and campaign monitoring.
- Work with n8n, Zapier, Make, CRM integrations, APIs, and webhooks.
- Leverage ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, Copilot, and AI-powered marketing tools for research, content, analysis, automation, and optimization.

Must-Have Skills:
- Paid Ads: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, ChatGPT Ads, Remarketing
- SEO: Technical SEO, On-page SEO, Keyword Research, SEO Audits, Core Web Vitals
- Analytics: GA4, GTM, Search Console, Conversion Tracking, Attribution
- Reporting: Looker Studio, Power BI, Advanced Excel

📌 Digital Marketing Engineer (Hyderabad)
🏢 Techdome
📍 Hyderabad