Location: UP ( Lucknow) and Haryana (HISAR/Rohtak/Karnal/Ambala)
Division: Rapid PCD
Reporting To: Zonal Sales Manager (ZSM)
Department: Commercial Sales & Business Development
Employment Type: Full-time, Permanent
Job Purpose
The Regional Sales Manager / Deputy Regional Sales Manager drives business development and commercial performance for the Rapid PCD Division. This executive role focuses on directing, coaching, and engaging a regional team of Assistant Sales Managers (ASMs) and Technical Sales Representatives. The primary objective is to maximize market penetration of clinical diagnostics products while maintaining healthy financial control over regional expenditures and receivables.
Key Responsibilities1. Sales Leadership & Team Management
- Direct and motivate the regional sales force to consistently achieve or exceed annual budgeted sales volume and profit goals.
- Negotiate specific territory targets alongside sales representatives and conduct periodic performance reviews.
- Advise the National Sales Manager (NSM) regarding the recruitment,
initial onboarding, supervision, or termination of regional field staff.
2. Strategic Field Coaching & Execution
- Spend substantial time in the field alongside technical representatives to provide tactical coaching and audit customer service quality.
- Implement and track regional business plans, revenue forecasts, and market penetration strategies co-designed with Product Managers.
- Audit field team effectiveness by reviewing monitoring procedures regularly and correcting performance anomalies immediately.
- Enforce absolute alignment with company operational guidelines, compliance standards, and internal corporate codes of practice.
3. Commercial Operations & Account Management
- Build and sustain deep business partnerships with key regional healthcare institutions, clinical accounts, and reference laboratories.
- Coordinate end-to-end commercial responses to official institutional or govern