Pee Aar Industries is a family-run footwear manufacturer in Faridabad. Ortho+Rest, our flagship brand, makes orthopaedic comfort footwear — arch-supportive slippers, sandals, cork footwear and flip-flops. We go to market through a distributor network of 150+ trade partners across India and a fast-growing push into modern trade / organized retail. The brand has a robust, well-defined identity — brand book, visual system and creative guidelines — already in place.
The role
This is a trade marketing role focused entirely on our distributor network and modern-trade / organized-retail channels. You are the marketing engine behind our sales effort: you build the tools, collateral, schemes and in-store presence that help our distributors sell more and win shelf space in contemporary retail. You'll work in close partnership with our Sales Manager — he owns the relationships, orders and targets; you own everything that makes Ortho+Rest easier to sell and better presented at every point of trade. This is not a sales-target role,
though your work is measured by how much it lifts the channel.
What you'll do — Distributor marketing
- Sales enablement: Build the toolkit our distributors and sales team run on — catalogues, price lists, order forms, product one-pagers and recent-launch trade kits — always on-brand and up to date.
- Schemes & offers: Design and communicate trade schemes and offers clearly; make sure every distributor understands what's running and why it's worth pushing.
- POS & branding: Create POS/POP material, danglers, standees, dealer boards and in-shop branding; get the right material to the right regions at the right time.
- Regional activation: Build regional campaign kits and activation ideas that help partners move stock in their markets.
What you'll do — Modern trade & organized retail
- Get on the shelf: Build the pitch decks, listing forms, sample kits and margin/ROI stories our team uses to win space in chains and organized retail.
- Win the shelf