Job Title: Digital Marketing Executive (Google Ads

Specialist)

Organization: Learning Routes Pvt. Ltd.

Location: Gurugram, Sector 44

Experience Required: 2 - 3 Years

Salary: ₹30,000 - ₹40,000 per month

Working Days:Monday to Saturday

Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with

experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and

business growth.

Key Responsibilities:
- Plan, set up, and manage Google Ads (Search, Display, and Remarketing)

campaigns
- Perform campaign optimization to improve CTR, CPA, ROAS, and overall

performance
- Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and

conversions
- Conduct keyword research, including identification and implementation of negative

keywords
- Optimize ad copies, landing pages, and bidding strategies
- Manage campaign budgets and ensure effective spend




- Track performance using Google Analytics and Ads reports
- Continuously test and refine campaigns for maximum ROI
- Prepare regular performance reports and insights

Required Skills & Expertise:
- Strong expertise in Google AdWords / Google Ads
- In-depth understanding of CTR, CPA, PPC, ROAS, CPM
- Experience in campaign setup, management, and optimization
- Knowledge of negative keywords and bidding strategies
- Analytical mindset with data-driven decision-making
- Familiarity with conversion tracking and performance reporting
- 2-3 years of hands-on experience in Google Ads
- Ability to manage multiple campaigns simultaneously
- Goal-oriented with a focus on performance and growth
- Good communication and coordination skills

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 PPC Executive (Gurugram)
🏢 Learning Routes
📍 Gurugram