1. AI-Powered Marketing Execution
- Lead all marketing with an AI-first mindset — leverage AI tools for content creation, video production, campaign ideation, and audience targeting
- Use AI video-making platforms to produce engaging brand and product videos, reducing dependency on external agencies
- Continuously explore and adopt emerging AI marketing tools to stay ahead of conventional methods
- Integrate AI into day-to-day marketing workflows for efficiency and creative output
2. Brand Management & Offline Marketing
- Deeply understand Mihuru's brand story, visual identity, brand guidelines, and communication tone
- Translate brand vision into consistent offline collaterals — standees, brochures, banners, kits, and event materials
- Ensure all offline and online brand assets are aligned and on-brand at all times
- Own the production and quality control of all marketing materials used in the field and at events
3. Partner Visits & Collateral Placement
- Conduct regular partner visits to travel agents, consolidators,



and tour operators for collateral placement and brand visibility
- Ensure Mihuru's marketing materials (standees, posters, branding kits) are placed and maintained at partner locations
- Build on-ground relationships with partners and gather feedback to improve brand presence
- Coordinate logistics for collateral distribution across the partner network.
4. Social Media & Platform Communication
- Manage and grow Mihuru's presence across platforms — Instagram, LinkedIn, Facebook, WhatsApp Business, and relevant portals
- Create platform-specific content that resonates with both local travel professionals and urban fintech audiences
- Adapt tone, language, and visuals for Tier 1 city audiences as well as local/town-level travel agents
- Monitor platform performance and optimise content strategy based on data insights

5. Event Conceptualisation & Execution
- Conceptualise and plan marketing events — partner meets, roadshows, and activations — aligned wit

📌 Marketing Executive- Brand, Growth (Parel)
🏢 Mihuru
📍 Parel