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About the Role
The Channel Account Manager (CAM) is a key member of the Alliances & Channels organization at Salesforce. This role is responsible for managing the performance and strategic relationship with Cloud Reseller partners, ensuring they are equipped to drive Salesforce business effectively in their markets.
o Own and manage the indirect business GTM with Cloud Resellers, acting as the primary point of contact from Salesforce
- Business Planning —
o Develop joint business plans with resellers, including pipeline targets, go-to-market strategies, and growth initiatives for the ESMB segment.
- Recruit & Onboard —
o Identify, recruit, and onboard new Cloud Resellers to expand Salesforce's indirect channel coverage
o Help partners progress through the Salesforce Partner Program by driving certifications, ACV targets, and customer success metrics.
o Recruit digital-native and regional partners with solid SMB reach in high-growth territories.
- Enablement & Best Practices —
o Ensure resellers have the right team, tools, and resources; provide onboarding training and share best practices.
o Allocate Marketing Development Funds (MDF) through the Partner Marketing team toward SMB demand-gen — digital campaigns, webinars, and local events.
o Drive adoption