Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels
- Monitor and optimize campaigns for CAC, ROAS, CTR, CVR, and other key metrics
- Coordinate with graphic designers, video editors, and content teams for timely creative assets
- Propose monthly budgets, forecast outcomes, and allocate spends effectively across channels
- Ensure delivery on monthly sales and revenue targets through campaign performance
- Conduct A/B testing, audience segmentation, and funnel optimization to improve results
- Generate insights from campaign data and prepare performance reports with actionable recommendationsStrong Performance Marketing / D2C / E-commerce Marketing ProfilesMandatory:1. Mandatory (Experience 1): Must have 3+ years of hands-on experience in planning, executing, and scaling paid performance marketing campaigns for D2C or E-commerce brands across platforms like Google Ads and Meta (Facebook & Instagram)2. Mandatory (Experience 2): Proven experience in end-to-end campaign management,



including campaign setup, budget allocation, bid strategy, audience targeting, optimization, and scaling for revenue growth3. Mandatory (Experience 3): Strong understanding of key performance metrics such as CAC, ROAS, CTR, CPC, and conversion rate (CVR), with demonstrated ability to optimize campaigns for efficiency and ROI4. Mandatory (Experience 4): Hands-on expertise in tools and tracking systems including Google Analytics, Google Tag Manager, Meta Pixel, and UTM tracking for performance measurement and attribution5. Mandatory (Experience 5): Experience in running multi-channel campaigns across Google (Search, Display, YouTube) and Meta platforms, with strong knowledge of remarketing, agile ads, and funnel optimization strategies6. Mandatory (Experience 6): Strong analytical skills with experience in A/B testing, audience segmentation, and deriving actionable insights from campaign data using Exc

📌 Performance Marketer (Hyderabad)
🏢 TalentSyker
📍 Hyderabad