Digital Marketing (Kolkata)

Digital Marketing (Kolkata)

13 Aug
|
Boston Institute of Analytics
|
Kolkata

13 Aug

Boston Institute of Analytics

Kolkata

Key Responsibilities Content Development Write compelling project descriptions, website content, blogs, award submissions and press releases.
- Create engaging content for LinkedIn, Instagram and other social media platforms.
- Develop newsletters, client communications and marketing collateral.
- Coordinate with architects and designers to convert technical information into engaging stories. Website Management Update and maintain the company website.
- Upload current projects, news, awards and team information.
- Ensure website content remains current, visually appealing and user-friendly.
- Coordinate with web developers for technical improvements when required. Search Engine Optimisation (SEO) Implement on-page SEO strategies.
- Conduct keyword research relevant to architecture, landscape architecture and design.
- Improve website rankings through regular optimisation.
- Monitor SEO performance and recommend improvements. Social Media Management Plan and execute monthly content calendars.
- Manage LinkedIn, Instagram and other digital platforms.




- Create engaging captions and coordinate graphics and videos.
- Increase audience engagement and organic reach.
- Monitor analytics and prepare monthly performance reports. Digital Brand Development Maintain consistency in brand identity across all platforms.
- Promote awards, publications, events and completed projects.
- Identify opportunities for digital collaborations and media coverage.
- Support employer branding and recruitment campaigns. Desired Skills Excellent written and spoken English.
- Strong understanding of digital marketing and branding.
- Experience with SEO tools and Google Analytics.
- Familiarity with WordPress or similar CMS platforms.
- Knowledge of LinkedIn and Instagram marketing.
- Basic understanding of graphic design tools such as Adobe Creative Suite or Canva.
- Ability to work independently while coordinating with multiple teams.
- Interest in architecture, urban design or landscape architecture

📌 Digital Marketing (Kolkata)
🏢 Boston Institute of Analytics
📍 Kolkata

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