Position:Content Manager
Industry:Beauty / Skincare / Cosmetics

Key Responsibilities:
Content Strategy & Planning:
-Develop and execute monthly and quarterly content calendars aligned with marketing campaigns, product launches, seasonal moments, and skincare trends.
-Create revenue-driven content strategies focused on increasing engagement, website traffic, and conversions.
-Brainstorm cutting-edge content ideas for Instagram, YouTube, Facebook, X, and emerging social platforms.

Performance Tracking & Reporting:
-Track and analyze key content performance metrics including reach, engagement, views, CTR, watch time, and conversions.
-Generate regular reports and use insights to optimize future content strategies and improve ROI.
-Collaborate with performance marketing teams to align content with paid campaign objectives.

Founder & Face-of-Brand Strategy:
-Conceptualize and script founder-led content to position the founder as a credible and trustworthy voice in skincare. -Develop storytelling formats that strengthen brand authority and audience trust.





In-House Video Production Support:
-Ideate, brief, and coordinate in-house video shoots including tutorials, product demos, educational videos, behind-the-scenes content, and trend-based reels. -Guide the creative team on storytelling, scripting, hooks, messaging, and execution quality.
Content Brief Writing:
-Create detailed creative briefs for designers, videographers, copywriters, editors, and external creators. -Ensure all deliverables maintain consistency in messaging, quality, and brand positioning.

Brand Voice & Content Governance:
-Own and maintain the brand’s tone of voice, messaging framework, and visual language across all platforms. -Ensure all published content aligns with brand guidelines and compliance standards.

Influencer & Creator Coordination:
-Work closely with the influencer marketing team to identify trending creators, skincare influencers, and niche beauty voices aligned with the brand. -Suppor

📌 Content Manager (Wadala)
🏢 PP Consumer private
📍 Wadala