Department: Sales & Marketing
Reporting To: Area Sales Manager / Regional Sales Manager
Industry: FMCG - Ready-to-Eat (RTE) & Ready-to-Cook (RTC) Foods
Location: Assigned Territory
Employment Type: Full-Time
Working Days: 6 Days a Week (Weekly Off as per Company Policy)
Salary: ₹30,000 - ₹40,000 per month (Based on Experience)
Job Summary
The Territory Sales Officer (TSO) is responsible for achieving primary and secondary sales targets within the assigned territory by developing an effective distributor network, increasing retail coverage, driving product visibility, and ensuring excellent market execution. The role focuses on expanding the brand's presence across General Trade, Modern Trade, HoReCa, and local institutions while maintaining strong relationships with distributors and retailers.
Key ResponsibilitiesSales & Business Development
- Achieve monthly, quarterly, and annual sales targets.
- Increase market share within the assigned territory.
- Develop new markets and identify untapped business opportunities.
- Drive primary and secondary sales growth.
- Expand product penetration across all assigned sales channels.
- Achieve SKU-wise sales objectives.
Distributor Management
- Appoint recent distributors as per company guidelines.
- Build and maintain strong distributor relationships.
- Monitor distributor ROI and overall business performance.
- Ensure optimum inventory levels and stock rotation.
- Monitor distributor billing and resolve issues promptly.
Retail Coverage
- Increase active retail outlet coverage.
- Expand numeric and weighted distribution.
- Ensure strict adherence to the beat plan.
- Visit retailers as per the approved journey plan.
- Improve outlet productivity and generate repeat orders.
Market Execution
- Ensure availability of all listed SKUs.
- Monitor and minimize Out-of-Stock (OOS) situations.
- Improve product visibility and shelf presence.
- Execute merchandising standards.
- Implem