In Sree Sivani Multispecialty Hospital, Maharani peta, Vizag.
Job Summary:
The Marketing Manager is responsible for planning, implementing, and monitoring marketing activities to promote the hospital's services, increase patient footfall, build relationships with doctors and corporate clients, and enhance the organization's brand image.
Key Responsibilities:1. Business Development & Marketing
- Develop and implement marketing strategies to achieve organizational goals.
- Promote hospital services to referring doctors, clinics, and healthcare providers.
- Identify current business opportunities and referral sources.
- Conduct regular field visits to doctors, corporates, industries, and healthcare centers.
- Increase patient referrals and hospital occupancy.
2. Brand Management
- Maintain and enhance the hospital's brand image.
- Coordinate advertising, promotional campaigns, and awareness programs.
- Ensure consistent branding across all marketing materials.
3. Digital Marketing
- Manage hospital website and social media platforms.
- Coordinate online marketing campaigns.
- Monitor online reviews and patient feedback.
- Generate digital leads and improve online visibility.
4. Corporate Relations
- Establish and maintain relationships with corporate organizations.
- Coordinate corporate health check-up programs.
- Develop partnerships with insurance companies, TPAs, and government agencies.
5. Community Outreach
- Organize health camps, awareness programs, and community events.
- Coordinate public health education initiatives.
- Represent the hospital at healthcare exhibitions and conferences.
6. Market Research
- Analyze market trends and competitor activities.
- Conduct patient satisfaction and feedback surveys.
- Prepare market intelligence reports.
7. Reporting & Documentation
- Prepare monthly marketing reports.
- Track marketing performance and return on investment (ROI).
- Maintain records of marketing activiti