Social Media & Digital Marketing Manager

We are looking for a Social Media & Digital Marketing Manager with 2-3 years of relevant experience to manage and grow our brand’s digital presence across social media, paid advertising, and search.

Key Responsibilities
- Plan, create, and manage Instagram and Facebook content, including posts, reels, stories, and promotional creatives.
- Develop and execute social media strategies aligned with brand and business objectives.
- Manage Meta Ads campaigns, including audience targeting, campaign setup, optimization, retargeting, and performance analysis.
- Plan and manage Google Ads campaigns focused on generating relevant enquiries and business leads.
- Conduct keyword research, on-page SEO, off-page SEO, and technical SEO activities.
- Optimize website content, product pages, landing pages, titles, meta descriptions, headings, and internal linking for SEO.
- Monitor website traffic, search rankings, leads, conversions, and advertising performance.
- Prepare regular reports and provide actionable insights to improve campaign performance.




- Research competitors, industry trends, keywords, and content opportunities.
- Coordinate with the design/content team to ensure consistent brand communication across digital platforms.
- Continuously test and improve content, ad creatives, targeting, keywords, and campaigns to achieve better ROI.

Requirements:
- 2-3 years of hands-on experience in Social Media Management and Digital Marketing.
- Strong understanding of Instagram, Facebook, Meta Ads, and Google Ads.
- Practical knowledge of SEO, keyword research, on-page and off-page optimization.
- Experience with Google Analytics, Google Search Console, and SEO tools.
- Positive understanding of digital marketing analytics and campaign performance metrics.
- Ability to create or coordinate engaging social media content.
- Strong communication, copywriting, and creative thinking skills.
- Ability to work independently and take ownership of digi

📌 Social Media Executive (Faridabad)
🏢 Xcel Stiro
📍 Faridabad