Key Responsibilities:
- Implement and maintain tracking and tagging across websites using Google Tag Manager (Web & Server-Side).
- Configure and manage Google Analytics 4 (GA4), including event tracking, conversions, custom dimensions, and reporting setup.
- Implement Server-Side Tracking and Conversions API (CAPI) integrations across marketing platforms.
- Translate business and measurement requirements into scalable tracking solutions.
- Develop and maintain data layers in collaboration with development teams.
- Conduct tracking audits and identify data quality issues, gaps, and optimization opportunities.
- Perform QA and debugging of analytics implementations using browser developer tools, Tag Assistant, and network logs.
- Ensure measurement frameworks are aligned with privacy and consent requirements.
- Create and maintain implementation documentation, naming conventions, and technical specifications.
- Collaborate with cross-functional teams to ensure accurate campaign and website performance measurement.
- Stay updated with industry trends, platform updates,



and evolving analytics technologies.

Required Skills & Qualifications:
- 4+ years of experience in Digital Analytics, Web Analytics, or Measurement Analytics.
- Strong hands-on experience with Google Analytics 4 (GA4).
- Advanced knowledge of Google Tag Manager (GTM), including Server-Side GTM.
- Experience implementing Server-Side Tracking and Conversions API (CAPI).
- Strong understanding of Data Layer architecture and event tracking.
- Experience working with JavaScript for tracking and custom implementations.
- Expertise in tracking audits, QA, debugging, and troubleshooting analytics issues.
- Familiarity with privacy regulations, consent management, and analytics compliance requirements.
- Excellent analytical, problem-solving, and stakeholder management skills.
- Robust documentation and communication abilities.

Preferred Skills:
- Experience with BigQuery, Looker Studio, or similar reporting a

📌 Analytics & Measurement Analyst (Ga4) (Noida)
🏢 Wildnet Technologies
📍 Noida