GB International a travel tech firm an innovative, fast-growing travel organization dedicated to designing and delivering exceptional, custom travel experiences. In an era where digital ecosystems change overnight, we aim to stay ahead of the curve by merging traditional travel hospitality with cutting-edge web marketing. We are seeking an agile, data-driven Digital Marketing Executive to boost our brand equity, scale our digital presence, and turn our web platform into a high-converting customer hub.
Role Overview
As a Digital Marketing Executive, you will be the driving force behind our online visibility, brand recognition, and inbound user growth. Your core mandate is two fold: maximize customer footfall on our web platform and seamlessly convert that traffic into travel package bookings.
Key Responsibilities
- Campaign Execution & Social Media: Design, launch, and manage high-impact organic and paid social media/web campaigns aimed at promoting specific travel packages and boosting platform-wide customer engagement.
- Next-Gen Visibility (SEO & GEO):
- Optimize web architectures and content to rank organically on traditional search engines (SEO).
- Implement Generative Engine Optimization (GEO) strategies to ensure our travel packages are cited by AI conversational models (e.g., Perplexity, Google Gemini, OpenAI).
- Technical Web Optimization:
- Take charge of technical SEO elements including managing XML sitemaps, robots.txt files, and routing architectures to ensure productive handling by web crawlers.
- Continuously monitor and report on web app health, page speeds, and indexing issues.
- Link Architecture: Execute rigorous internal hyperlinking frameworks and high-authority backlinking strategies to establish domain trust and guide user navigation paths.
- Data-Driven Analytics: Leverage Google Analytics (GA4) and specialized SEO software (e.g., Ahrefs, SEMrush, Moz) to deep-dive into user behavior, traffic attribution, conversion metric
📌 Digital Marketing Executive (Malviya Nagar)
🏢 G.B. International
📍 Malviya Nagar
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