We are looking for a highly detail-oriented and technically skilled Digital Analytics & Measurement Specialist to join our growing analytics team. This role will play a critical part in implementing and maintaining accurate, privacy-compliant, and scalable tracking solutions across multiple client projects.
As a Google Premier Partner and Meta Business Partner, measurement sits at the core of how we evaluate campaign effectiveness and business impact. You will work closely with the Digital Analytics Director and cross-functional media teams to deliver reliable analytics implementations, server-side tracking solutions, and robust measurement frameworks.
- Key Responsibilities-:
Tracking & Measurement Implementation:
- Implement and maintain tracking and tagging across client websites using Google Tag Manager (Web & Server-Side) and similar platforms
- Configure and manage Google Analytics 4 properties, including:
- Event tracking
- Conversion setup
- Custom dimensions
- Data streams
- Implement server-side tracking solutions and Conversions API (CAPI)
integrations across platforms such as:
- Meta
- Google
- TikTok
- Translate measurement plans into scalable technical implementations and tracking specifications
- Handle ongoing tagging and tracking requests with effective prioritization and delivery
Analytics & Data Quality:
- Conduct tracking audits to identify:
- Missing tracking
- Data duplication
- Attribution gaps
- Data inconsistencies
- Troubleshoot complex measurement issues including:
- Data drops
- Deduplication errors
- Attribution discrepancies
- Perform end-to-end QA using:
- Browser developer tools
- Tag Assistant
- Network logs
- Server logs
- Maintain high standards of documentation, naming conventions, and implementation processes
Consent & Privacy Compliance:
- Conduct consent and privacy reviews to ensure compliance with:
- UK GDPR
- Consent Mode requirements
- Client-specific privacy standards
- Validate proper tag firing and con