Key Responsibilities
- Participate in forming effective paid search strategies.
- Running Meta Ads & Google Ads
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop recent campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Create pitch decks and reports for new clients
Qualifications:
- Proficiency in Meta Ads Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
- Excellent at data handling and insight generation,
- Strong technical skills.
- Experience with Microsoft Ads (Bing), Meta Ads is a plus.
- Excellent problem-solving skills and attention to detail.
- Ability to manage multiple campaigns and projects simultaneously.