Job Title
- Title: Senior Campaign Executive - Customer Data
- Department: Academic Marketing Operations
- Location: Sector - 62, Noida, India
About the Role
Introduction - the ‘why’
Oxford University Press (OUP) is looking for a Senior Campaign Executive - Customer Data to join its Academic Marketing Operations team. This is an exciting prospect for a marketing professional with experience in customer data, audience segmentation, and campaign targeting to take ownership of a specialist area that is critical to campaign success.
In this role, you will act as the customer data expert within the Campaigns team, helping to transform marketing performance through effective targeting and segmentation. You will work closely with Campaign Managers, the Data & Analytics team, and other stakeholders to drive best practices, improve audience strategies, and support the ongoing evolution of OUP’s marketing campaigns.
The position offers the opportunity to develop expertise in marketing technologies, data-driven decision-making, stakeholder management, and campaign optimisation in a global publishing environment.
Opportunity - the ‘what’
As the Senior Campaign Executive - Customer Data, you will lead customer data, segmentation, and targeting activities for the Campaigns team while supporting continuous improvement in marketing effectiveness and campaign transformation.
Key responsibilities include:
Leading customer data activities for the Campaigns team
Acting as the primary point of contact for customer data and audience criteria within the Campaigns team.
Escalating data requirements and issues to the Data & Analytics team where required.
Driving best practice documentation and training
Creating and maintaining segmentation documentation and onboarding plans for new team members.
Developing training materials and user guides, including gui