Job Type: Full-time
Department: Marketing
Reports To: Marketing Manager / Head of Marketing
Job Summary
Key Responsibilities
- Develop and execute digital marketing strategies across multiple channels.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Improve website visibility through SEO best practices and keyword optimization.
- Monitor campaign performance and provide regular reports with actionable insights.
- Conduct market research and competitor analysis to identify opportunities.
- Collaborate with design, content, and sales teams to support marketing initiatives.
- Track key performance indicators (KPIs) such as traffic, conversions, lead generation, and ROI.
- Stay updated on digital marketing trends, tools, and industry best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1+ years of experience in digital marketing or a similar role.
- Experience with analytics tools such as Google Analytics and Google Search Console.
- Familiarity with Google Ads, Meta Business Suite, and marketing automation platforms.
- Excellent written and verbal communication skills.
- Robust analytical and problem-solving abilities.
Preferred Skills
- Knowledge of graphic design tools such as Canva or Adobe Creative Suite.
- Experience with CRM systems and marketing automation tools.
- Basic understanding of HTML/CSS.
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or related platforms.
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation volume
- Conversion rates
- Cost per lead (CPL)
- Return on ad spend (ROAS)
- Social media engagement and follower growth
Benefits:
- Competitive salary
- Performance-based incentives
- Professional development opportunities
- Health and wellness benefits
- Flexible work arrangements
Pay: ₹7,000.00 - ₹12,000.00 per month
Benefi
📌 Digital Marketing Specialist (Indore)
🏢 Digital Strategy Experts
📍 Indore
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