Key Responsibilities:

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Brand Strategy & Stewardship:
- Lead the development and evolution of the brand by defining its positioning, messaging framework, brand voice, and visual identity, ensuring consistency across business units, geographies, and communication channels.
- Act as the custodian of the corporate brand by reviewing and governing all brand-related assets, ensuring strict adherence to brand standards across every internal and external touchpoint. Drive and expand the Brand Ambassador program to strengthen brand advocacy.
- Collaborate with Business Unit and Regional Marketing teams to adapt global messaging for local markets without diluting the core brand identity.
- Continuously refine and strengthen the brand's narrative around its strategic pillarsEngineering the Change, Engineer at Heart, and Purposeful. Agile. Innovation.to engage customers, prospective talent, and the engineering ecosystem.
- Establish measurable brand performance indicators, monitor brand health, and present actionable insights and performance reports to leadership.





Digital & Social Media Marketing:
- Lead the strategy and management of their digital presence across key social media platforms, including LinkedIn, Instagram, X (Twitter), YouTube, and emerging channels, ensuring a unified and impactful brand voice.
- Develop platform-specific content plans that reinforce the Engineer at Heart philosophy while increasing audience engagement among customers, prospects, industry influencers, and potential employees.
- Partner with Business Unit and Regional Marketing teams to promote campaigns, executive thought leadership, product announcements, and corporate initiatives across digital platforms.
- Own the digital content roadmap, including website content governance, ensuring messaging remains aligned with evolving brand positioning and business priorities.
- Analyze digital performance metrics, audience behavior, and campaign effectiveness to optimize content strategy and impro

📌 Head Brand, Digital (Bangalore Rural)
🏢 Saaki Argus And Averil Consulting
📍 Bangalore Rural