Job Description - Sales Representative (General Trade)

Department: Sales & Marketing
Reporting To: Area Sales Manager / Territory Sales Manager
Industry: FMCG - Ready-to-Eat (RTE) & Ready-to-Cook (RTC) Foods
Location: Assigned Non-Metro City & Nearby Rural Markets
Employment Type: Full time
Working Days: 6 Days a Week (Weekly Off as per Company Policy)
Salary: ₹18,000 - ₹25,000 per month (Based on Experience)

Job Summary

The Sales Representative (General Trade) is responsible for driving sales growth, expanding market coverage, developing strong relationships with distributors and retailers, ensuring product availability, and achieving sales targets within the assigned territory.

Key ResponsibilitiesSales & Business Development
- Achieve monthly, quarterly, and annual sales targets.
- Increase primary and secondary sales within the assigned territory.
- Identify and appoint new retailers in uncovered markets.
- Develop new business opportunities to expand market reach.
- Increase market penetration across towns, villages, and semi-urban markets.

Distributor Management




- Maintain regular visits to distributors.
- Generate secondary sales through distributors.
- Monitor distributor inventory and stock availability.
- Coordinate timely order collection and product dispatch.
- Support distributors in expanding market coverage.
- Resolve distributor-related issues promptly.

Retail Market Development
- Visit retail outlets as per the daily beat plan.
- Build and maintain strong relationships with retailers.
- Ensure product availability across all key SKUs.
- Improve product visibility and shelf presence.
- Collect retailer orders and follow up until delivery.
- Introduce new products, schemes, and promotional offers.

Merchandising
- Maintain attractive product displays.
- Ensure proper shelf placement and visibility.
- Install and maintain Point-of-Sale (POS) materials.
- Monitor product freshness and expiry dates.

Market Intelligence
- Monitor competitor pricing

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