Digital Marketing Executive (Creative & Performance Focus)

Experience: 1-2 Years

Location: Hazartganj, lucknow

Role Overview

We are looking for a high-energy, multi-talented Digital Marketing executive to join our growing team. This is a creative role designed for someone who loves the intersection of art and data. You will be responsible for creating eye-catching visual content (graphics and video) and then deploying that content through paid and organic channels to drive measurable growth.

Key Responsibilities

1. Content Creation & Graphic Design

Ensure all designs align with brand guidelines while pushing the envelope on visual storytelling.

Create "scroll-stopping" thumbnails and layout designs for ad campaigns.

2. Video Production & Editing

Conceptualize, shoot (mobile/camera), and edit short-form video content (Reels, TikToks, YouTube Shorts).

Add motion graphics, subtitles, and trending audio to enhance engagement.

Repurpose long-form content into bite-sized social clips.

3. Performance Marketing





Assist in setting up and managing paid campaigns on Meta Ads Manager and Google Ads.

Monitor daily campaign performance (CTR, CPC, ROAS) and suggest optimizations.

Conduct A/B testing on ad creatives to identify what resonates best with our audience.

4. Strategy & Analytics

Track and report on weekly KPIs across organic and paid channels.

Stay ahead of digital trends, platform updates, and viral content formats to keep our brand relevant.

Required Skills & Tools

Design: Proficiency in Canva, Adobe Illustrator, or Photoshop.

Video: Hands-on experience with Premiere Pro, Final Cut Pro, or mobile-first editors like CapCut.

Performance: Basic understanding of Meta Ads Manager and Google Analytics (GA4).

Copywriting: Ability to write catchy headlines and engaging captions.

Qualifications:

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- 1-2 years of professional experience in digital marketing or a creative agency.
- A solid portfolio showcasing both graphic design and video editing work (

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