Purpose of the Role The incumbent will be responsible for driving business development initiatives within the assigned area, maximizing channel growth, and managing operational challenges to achieve business objectives.

Job Description: Area Manager - Business Development

Purpose of the Role
The incumbent will be responsible for driving business development initiatives within the assigned area, maximizing channel growth, and managing operational challenges to achieve business objectives.

Role Details
- Job Title: Area Manager - Business Development
- Level: M03 / M04
- Business Unit/ Location: Karnataka/ Bengaluer
- Function: Organised Trade includes Modern Trade, e-commerce & Away from Home channels
- Location: Bengaluer/ Bangalore
- Reporting Manager: Cluster Business Development Manager
- Manager’s Manager: Central Business Development Manager
- Team Size: 7-8
- Direct Reportees: 2-3

Key Accountabilities

1. Business Development
- Collaborate with Business Development Executives to expand area-wise accounts.




- Drive sales volume growth and increase outlet coverage by aligning with key stakeholders.
- Ensure productive management of primary and secondary supply.
- Identify and create opportunities to expand channels and grow business volumes.

2. Account Management
- Build and maintain strong relationships with designated accounts.
- Ensure consistent engagement with account stakeholders to achieve desired service levels and fill rates.
- Manage client reconciliation and resolve operational issues at the city/unit level.
- Coordinate Modern Trade, OP, and PMX business with frontline sales teams.
- Track OT volume monthly versus year-ago benchmarks.

3. Account Development
- Identify new business opportunities and develop existing accounts.
- Lead negotiations in line with company policies and budgets.
- Monitor account performance and compliance; implement corrective actions when required.
- Design and execute programs aligned with budget to enhance account per

📌 Area Manager (Bengaluru)
🏢 Varun Beverages
📍 Bengaluru