Social Media Marketing Specialist (Mumbai City)

Social Media Marketing Specialist (Mumbai City)

13 Aug
|
AP Designs
|
Mumbai City

13 Aug

AP Designs

Mumbai City

Social Media Specialist

1-3 years in social media marketing
- Experience in architecture, interior design, exhibitions, events, branding, or luxury products preferred
- Portfolio with Instagram, LinkedIn, and video content is mandatory

Primary Responsibilities

1. Content Creation
- Create Instagram posts, reels and carousels
- Design LinkedIn posts
- Shoot and edit short-form videos
- Cover exhibitions live
- Create before-after transformations
- Client testimonials
- Time-lapse videos of stall fabrication
- Founder personal branding content

Target:
- 2-3 Reels/week
- 3-4 Carousels/week
- Daily Stories

2. Photography & Videography

Should know how to
- Shoot on iPhone professionally
- Frame premium shots
- Lighting basics
- Gimbal usage
- Drone coordination (optional)

Must capture
- Finished stalls
- Fabrication process
- Client reactions
- Walkthrough videos
- Team culture

3. Video Editing

Must know
- Premiere Pro
- CapCut
- DaVinci Resolve (optional)

Can create
- Reels
- Motion graphics
- Animated text
- Trending edits
- BNI videos
- YouTube Shorts

4. Graphic Design





Software
- Photoshop
- Illustrator
- Canva Pro

Should create
- Carousels
- Case studies
- Infographics
- Awards
- Client announcements
- Event creatives

5. Copywriting

Should write
- Robust hooks
- Captions
- LinkedIn articles
- CTA-focused posts
- Exhibition tips

6. LinkedIn Marketing

Very important for B2B.

Should know
- Founder branding
- Employee branding
- Case studies
- Polls
- Industry insights
- Client success stories

7. Industry Knowledge

Must understand
- Exhibition stalls
- Visitor behaviour
- Branding
- Trade shows
- ROI of exhibitions
- Booth design
- Footfall generation

8. Content Planning

Monthly calendar

Should plan content around
- Upcoming exhibitions
- Festival campaigns
- Client launches
- New projects
- BNI events
- Behind the scenes
- Educational posts

9. AI Tools

Should know
- ChatGPT
- Canva AI
- Midjourney or similar
- Adobe Firefly

Should use AI to spe

📌 Social Media Marketing Specialist (Mumbai City)
🏢 AP Designs
📍 Mumbai City

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