ROLE
We are seeking an experienced, strategic, and results-oriented Digital Marketing Manager to lead and oversee our entire digital marketing department. This role goes beyond managing advertising campaigns—it requires a proven leader who can drive growth across all marketing channels while managing and mentoring a multidisciplinary team.

RESPONSIBILITIES
- Lead, manage, and mentor the entire Marketing Department, including:
→ Influencer Marketing Team
→ Social Media Team
→ Media Buying Team
→ Shopify/eCommerce Management Team
- Develop and execute comprehensive digital marketing strategies aligned with the company's business and revenue objectives.
- Own and manage the overall marketing budget, ensuring maximum return on investment across all marketing channels.
- Oversee and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other PPC platforms.
- Manage the overall performance and growth of the company's Shopify stores, working closely with internal teams to improve conversion rates, customer experience, and sales.




- Analyze key marketing KPIs, including ROAS, CAC, CPC, CTR, conversion rates, AOV, LTV, and overall revenue performance.
- Develop customer acquisition, retention, remarketing, and lifecycle marketing strategies.
- Lead campaign planning, product launches, seasonal promotions, and brand awareness initiatives.
- Implement A/B testing, audience segmentation, and data-driven optimization strategies to improve marketing performance.
- Monitor market trends, competitor activities, and platform updates to maintain a competitive advantage.
- Prepare regular executive reports with insights, recommendations, and growth opportunities for leadership.

Qualifications & Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in Digital Marketing, with at least 2-3 years in a leadership or managerial role.
- Proven experience leading and

📌 Ecommerce & Digital Marketing Manager (Noida)
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📍 Noida