_Ahmedabad / Gandhinagar (on-site), India _
We are looking for an experienced Digital Marketing Head with around 10+ years of experience and strong expertise in B2C marketing, performance marketing, brand building, customer acquisition, and digital growth.

Key Responsibilities
- Build and execute the complete B2C digital marketing strategy:
- Plan and manage paid campaigns across Google, Meta, LinkedIn, YouTube, Instagram, and other platforms
- Drive customer acquisition, brand visibility, lead generation, and online sales
- Track and improve ROI, CAC, conversion rates, traffic, engagement, and revenue
- Manage marketing budgets and ensure maximum return on spend
- Work closely with sales, design, content, product, and leadership teams
- Build and manage a digital marketing team with clear KPIs
- Improve website traffic, landing pages, and customer conversion journeys
- Coordinate with external vendors, agencies, freelancers, and service providers required for digital marketing activities
- Identify, evaluate, negotiate, and onboard vendors for services such as performance marketing,



SEO, content, design, video production, influencer marketing, PR, automation, and marketing tools
- Ensure vendors deliver quality work on time and within the approved budget
- Monitor vendor performance and maintain strong working relationships with external partners

Required Experience
- 10+ years of digital marketing experience:
- Solid hands-on experience in B2C marketing:
- Proven success in scaling consumer-focused campaigns
- Experience in managing marketing teams and budgets
- Strong understanding of funnels, customer behavior, branding, and conversion optimization

Preferred Skills:
- Experience in consumer products, e-commerce, apps, SaaS, hardware products, or lifestyle brands
- Positive understanding of influencer marketing and brand collaborations
- Strong analytical, creative, and leadership skills
- Ability to work in a fast-growing environment

What We Are Looking For?

W

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