AdsGrip is a performance-driven digital marketing agency with 9 years of experience focused on helping brands grow through cutting-edge marketing strategies. As search evolves from traditional search engines to AI-powered answer engines, we’re looking for a Generative Engine Optimization (GEO) Executive to help our clients improve their visibility across platforms like ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews etc.
Role Overview
Key Responsibilities
- Develop and execute Generative Engine Optimization (GEO) strategies for clients across industries.
- Monitor and improve brand visibility on AI platforms such as ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews.
- Conduct AIEO (AI Engine Optimization) and GEO audits to identify visibility gaps and opportunities.
- Optimize website content, FAQs, blogs,
and landing pages to increase the chances of being cited by AI engines.
- Perform keyword and intent research aligned with conversational and AI-driven search behaviour.
- Create content briefs and recommend improvements to make content more structured, authoritative, and citation-worthy.
- Track brand mentions and AI-generated responses across different platforms.
- Collaborate with SEO, content, and development teams to implement optimization recommendations.
- Stay updated with the latest trends, algorithm changes, and best practices related to GEO and AI search.
- Prepare monthly performance reports and share actionable insights with internal teams and clients.
Required Skills & Qualifications
- 1-2 years of experience in SEO, Content Marketing, or Digital Marketing.
- Understanding of SEO fundamentals, on-page optimization, and content strategy.
- Knowledge of Generative Engine Optimization (GEO) and AI search ecosystems.
- Familiarity with platf